Paid Media Budget Allocator

Translate your growth strategy into a channel-level budget plan

Quick Start
Choose your company stage to load sensible defaults. You can adjust everything after.
Company Economics
Your business fundamentals. These determine how many new accounts paid media needs to deliver.
Gross new ARR needed $17M
New accounts needed (from paid) ~227
Budget & Constraints
Your total paid media spend and the guardrails around it. Experimentation minimum protects budget for testing new channels and ideas.
Growth Strategy
How you're growing shapes where the budget goes. Efficiency mode concentrates spend on proven channels. Market share mode diversifies and experiments more.
Account ExpansionNew Accounts
Sales-assistedSelf-serve
EfficiencyMarket Share
Your Channel Mix
Toggle channels on or off based on what you're running. Then rate each active channel across four dimensions. Click the L/M/H buttons to cycle ratings.
Channel Eff Scale Conf Sat
Eff Efficiency — How well does this channel convert today? H = strong ROI, L = underperforming.
Scale Scale Capacity — How much more budget can this channel absorb? H = lots of room, L = near ceiling.
Conf Confidence — How much do you trust the attribution data? H = reliable measurement, L = unclear if it's actually working.
Sat Saturation — How quickly does performance degrade as you spend more? H = diminishing returns fast, L = deep audience.
Total Paid Budget
$3.0M
15.0% of ARR
Implied CAC Range
$4K – $8K
blended, balanced
Implied Payback
10 – 15 mo
within target
Est. Annual ARR from Paid
$3M – $5M
year 1, new logos only
Scalable Channel %
52%
of budget in scalable channels
Experimentation %
10%
$300K protected

Channel Allocation

Funnel Job Allocation

Allocation Rationale
    Scenario-based planning model. Outputs are directional, not predictions. Built by Meredith in 𝕏